Mobile advertising is a powerful tool for law firms looking to attract new clients. Platforms like Google and Facebook offer mobile-specific ad placements, allowing you to target potential clients where they spend the most time—on their phones. These ads can be highly effective when paired with location-based targeting, enabling you to reach people searching for legal services in your area. In addition, SMS marketing provides an opportunity to stay top of mind. Sending appointment reminders, legal tips, or updates via text messages can keep your firm connected with clients. However, it’s essential to use SMS marketing strategically and avoid spamming contacts with too many messages.